Visual Merchandising

Visual merchandising is a unique sport, combining the eye of a designer with the mind of a business executive. I had the pleasure of merchandising for two companies at opposite ends of the visual spectrum: Pottery Barn Kids (bright, clean, fun) and Blue Ocean Traders (vintage, moody, sophisticated). Both honed my eye for color, balance, and visual hierarchy and taught me how to impact consumer behavior through effective showroom design. The spaces I designed ranged from 300 sq. ft. to 23,000 sq. ft., each requiring precise management of time and logistics.