Full-line Catalog

Producing a full-line product catalog requires a lot of heavy lifting (literally and figuratively), especially when it's the first in company history. The plan was to publish an impressive 250+ page catalog of fully-styled product images twice a year to coincide with the major trade show seasons. Luckily, this was exactly the type of challenge I was built for.

To ensure all 2,500+ items were included in each issue, I developed processes to manage both the physical movement of product samples for photography and the digital organization of the shot list. My sharp eye for detail was used to write, format, and proofread the entire catalog in InDesign, then to carefully craft a detailed index (organized both by item name and category) for ease of client reference.
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The catalog production earned a Landmark Achievement award from the company President and the processes I developed continue to be used by the team today.